New products include college-themed Snuggies, leopard and zebra prints and Snuggies for kids and dogs. New marketing wrinkles this year include a well-publicized Snuggie runway show during Fashion Week in New York and a collaboration with the band Weezer, which put the Snuggie into a music video and has its own custom version.
Weezer! The sweater song!
No comments:
Post a Comment